Following the launch of AERO Bliss in a carton format earlier this year, AERO has introduced a new premium single variant, in milk chocolate, which contains three individually wrapped pieces. The AERO Bliss Single is available across the market with focus on the Convenience channel.
Each individually wrapped smooth milk chocolate is filled with a cocoa aerated centre and the addition of delicate cocoa pieces. The velvety, whipped bubbles inside the chocolate shell melt effortlessly in the mouth with every bite, creating a deliciously smooth chocolate sensation.
The single carton has an RRP of £0.85 and is available now.
AERO Bliss is currently being supported with a wide-reaching media campaign, including Out of Home, Social and Digital advertising as well as sampling and experiential activity. The AERO brand in total will benefit from £3 million media across 2019.
The product is the latest innovation in Nestlé confectionery and has been invented in response to a growing trend for people looking for light textured yet indulgent premium products.
Ellie Tyler, AERO Brand Manager at Nestlé UK said:
“Our AERO Bliss Milk Chocolate Single variant offers a lighter textured form of indulgence in comparison to other premium chocolate bars on the market. People love the melt in the mouth sensation that Aero brings and we are sure that our new indulgent product, in a beautiful box containing three individually wrapped sweets, will be a huge hit amongst those who are looking for a light but indulgent treat.”