Cereal which can be eaten straight from the box – just add milk!

Nestlé Cereals has announced the launch of its newBox Bowls range – a six pack of Nestlé Cereals favourites that can be eaten straight from the box.

Box Bowls offer six single-portion boxesof some of Nestlé Cereals’ best-known classics – Shredded Wheat® Bite Size, Original Shreddies®, Frosted Shreddies®, Multigrain Cheerios®, Honey Cheerios® and Nesquik®. All that is left to do is to pour milk into the specially-designed bag inside the box, and grab a spoon for a tasty and convenient breakfast to be enjoyed at home, or on the go.

All elements of the box bowl are recyclable – from the specially designed inner bag that holds in moisture, to the unique cube-like outer carton and over-wrap film.

The new range from Nestlé Cereals responds to increasing consumer interest in convenient, versatile breakfast options that can be eaten at home, or on the move. According to Nestlé Cereals research, nearly a quarter (23%) of people now want cereals as an out-of-home breakfast option*.

Toby Baker, Marketing Director UK & Australia, Nestlé Cereals, said:

“Consumer research tells us that Brits want more variety and convenience at the breakfast table. Our newBox Bowls provide a tasty breakfast choice for almost every day of the week, pre-portioned and ready to eat straight from the box.

“Box Bowls have also been designed to fit around ever busier lifestyles – they can be enjoyed at home, or while out and about. The toughest decision you’ll face is which one to choose.”

Box Bowls are currently available at Morrisons and will be retailing in Waitrose, Sainsbury’s, Asda and Tesco in the coming weeks.Box Bowls, which come as a pack of six, have a RRP of £1.99.

The launch of Box Bowls is being supported by a marketing campaign, including digital advertising and social media content.

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