Nàkd is expanding it’s footprint within cereal bars off the back of their #1 Health Fruit & Nut bars range*** in the UK with the introduction of nàkd. Drizzled Chocolish. Chocolish is chocolate done the nàkd way and is 100% natural, no added sugar, vegan, gluten free and so much more than vegan chocolate. The new range is aimed at unlocking those indulgent treat occasions within the snacking category where shoppers are looking for a snack which delivers a tasty and healthy snacking option.
We know the UK is a nation of treaters with the average consumer treating themselves 14 times a week* with 85% of consumers looking for something sweet*. However, whilst consumers like to treat themselves and indulge, they are very conscious of making healthier decisions with 65% of consumers feeling it is important for categories to offer healthier alternatives**. This is where nákd Drizzled Chocolish offers a perfect indulgent snack however without the compromise due to its wholesome and natural ingredients.
Nákd. Drizzled Chocolish is expected to become a huge hit for the nákd. brand helping the brand to open up healthier snacking to a broader shopper audience. Louise Cullinane, Senior Brand Manager for Natural Balance Foods, said: “This is the next step in nákd’s wholefood revolution as we look to make healthier snacking more appealing for consumers without having to compromise in those more indulgent occasions AND we can’t forget to mention Drizzled Chocolish is one of your five a day… Mind.Blown.”
The Fruit & Nut bars are dipped and drizzled in Chocolish – Nákd’s wholesome and delicious answer to chocolate. Chocolish is made of just a few simple & natural ingredients fruit, Cocoa Mass, Cocoa Butter, Tigernuts and Rice Flour – – Making it 100% natural, No Added Sugar, gluten free and suitable for vegans. Marina Love-Smith, Marketing Director for Natural Balance Foods, said: “This innovation has not been easy, but we have cracked nákd’s take on chocolate which challenges what chocolate can be without compromising on taste –100% natural ingredients, 50% less sugar and twice the amount of cocoa as regular chocolate… it’s a gamechanger for the chocolate category”
The exciting new range from nákd. will be supported with instore, social and PR activity with the first activity kicking off in Sainsburys over February. The activity this year is designed to support nákd. establishing the new Nakd Drizzled Chocolish range ahead of future launches from the nákd. brand. Louise Cullinane, Senior Brand Manager for Natural Balance Foods, said: “Our support of the nákd. Drizzled Chocolish range reflects our ambition to step change the nákd. brand and should give retailers continued confidence in the wider nakd brand”. Nákd. Drizzled Chocolish will also benefit from the continued support of the overall nákd. brand with the Mind.Blown. campaign which is back on TV this year with spend of £2.25M in 2020.
Nákd. Drizzled Chocolish will initially be launching in multipacks which are now available in Sainsburys and will also be available across other retailers over the coming months. They are available in a 4x35g format with an RRP of £3 and will be stocked alongside cereal bars and free from products. Available in four delicious flavours Double Chocolish, Peanut Chocolish, Raspberry Chocolish, Toffee Chocolish.
Nákd. Drizzled Chocolish is the first step of the nákd. Chocolish journey – watch this space for more exciting announcements from nákd. as the wholefood revolution continues
The full range of nákd. Drizzled Chocolish and wider nákd. range can be found online at eatnakd.com Check out#Eatnakd and follow us on social @eatnakd on Instagram and Twitter.
For further information, including samples and nutritionals for each bar, please contact Louise Cullinane / Victoria Wale at Natural Balance Foods on 0345 862340 or email firstname.lastname@example.org