Mars Ice Cream is the fastest growing WHH manufacturer growing at 11% YTD.


Having trebled the size of the team, Mars Ice Cream is now focused on growing their biggest confectionery brands in ice cream. This has seen the Mars & Snickers brands growing by 21% & 24% respectively YTD in 2013. Central to this growth has been the launch of Mars & Snickers Minis, the biggest innovation from Mars Ice Cream in a decade which has in the process introduced almost 300,000 incremental buyers to the brands. Mars has also established 4 singles (Mars, Snickers, Maltesers & Bounty) in the fastest selling top 20 singles in Impulse.

Having won the prestigious ‘Product of the Year Award 2012’, TWIX®, has continued its success with a 28% sales increase for its multi packs YOY.

James Hay, Senior Brand Manager, Mars Ice Cream comments: “Mars Ice Cream offers best selling consumer favourites across a variety of formats. We are committed to supporting retailers and growing the category in 2013, and are particularly excited about our ongoing success. As the summer gets underway we are expecting to see even more significant increases in sales.”


Tel: 0845 045 0042

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