Jubbly Cola, which is on sale now in a number of UK retailers including Iceland, Morrisons, Sainsbury’s and the Co-Op, follows the success of Calypso’s Orange, Strawberry, Blackcurrant, and Tropical flavoured ices, which have made Calypso the outright brand leader in the freeze drink market, with a 54% market share.
Packaged in Tetra Classic Aseptic cartons, Jubbly Cola has an RRP of £1.79 for a box of 10.
A growth market for Calypso, freezeable products overall grew by 2% last year despite recession and poor summer weather. The company manufactures over 150 million freezeable products each year, from its factory in Wrexham.
Marketed at kids and adults alike, the Jubbly range has showed strong growth year on year, and the introduction of the new retro cola flavour is designed to boost sales further.
Richard Cooke, Sales & Marketing Director, Calypso said “The freeze drink sector has continued to do well throughout the recession because they are an inexpensive treat, and we’re confident that our latest addition to the Jubbly family will continue to be a hit.”
Anders Olsson, Marketing Director, Tetra Pak UK & Ireland added, “The colourful design of the packaging aims to really stand out on shelf and tap into Calypso’s retro heritage.
“Whilst the handy, triangle size of the packs will appeal to children, their parents will be pleased to know that cartons have a great environmental story to tell. They are lightweight, widely recyclable in the UK, have a low carbon profile and are made mainly from a renewable resource – wood. Bring on the summer!”
Calypso Soft Drinks
Tel: 01978 668400