An in-store on pack promotion has been agreed with Loseley Chilled Products and all its stockists whereby customers who buy Loseley Summer Meadow Butter or Loseley Rich & Creamy yoghourts will have the chance to win some great prizes. The on pack offer will be running on 70,000 Loseley Summer Meadow butter tubs and on 100,000 Loseley Rich and Creamy Yoghourt pots. This is to be run in conjunction with the UK’s biggest selling cookery magazine, BBC Good Food and Loseley Park where the brand was originated and the first herd established.
The prizes on offer are:
6 x Grand prizes – a luxury Loseley Park ultimate dining experience for the 6 winners and each winner will be able to take one guest. The prize will include an overnight stay at an hotel, drinks and dinner at the house in the Great Hall, as well as a short talk about the history of this wonderful historic house. The 6 winners and their guests (1 each) will be chauffeur driven to and from the dinner.
And for 100 lucky runners up there are 100 pairs of tickets to the BBC Good Food Show Birmingham on 24-28 November at The NEC Birmingham – (www.bbcgoodfoodshow.com).
Loseley are also running an online competition on the BBC Good Food web site bbcgoodfood.com. An additional winner for the dining experience will be picked with 5 runners up who will win a luxury £250 Loseley hampers.
The on pack promotion is being run through all Loseley stockists nationwide from 13 September – 24 October. Prize winners will be drawn on the 27 October.
“Loseley award winning Summer Meadow Butter last year ran a successful competition of this type with the leading food publication BBC Good Food Magazine so it was a natural progression to tie in again this year. with the Magazine and also Loseley Park, where it all began. As last year we are expecting the in-store on pack promotion to be a great success. This promotion will be supported by our attendance at the hugely successful BBC Good Food Show at the NEC, Birmingham in November”, said Brian Beattie, Head of Marketing at Dale Farm.
Loseley Summer Meadow Butter is 100 per cent butter with nothing added and nothing taken away. Loseley does not have to add vegetable oil to the butter (as is the case with certain other spreadable brands) and so consumers can enjoy a pure, quality product with no added ingredients. In fact, the only thing Loseley adds is a touch of salt to enhance the butter’s already delicious flavour.
Loseley Summer Meadow Naturally Softer Butter is available in a 250g tub at £1.29.
Loseley award winning ranges of Rich and Creamy yoghourts:
• Rich & Creamy Peaches & Jersey Cream
• Rich & Creamy Blackberry and Bramley Apple
• Strawberries & Jersey Cream
• Raspberries & Jersey Cream
Caramelised Pear & Creamy Fudge are packed in elegant, recyclable 150g PET jars with a foil lid. The whole Rich & Creamy range contains no artificial colours or flavours, is gluten-free and costs just 65p per pot. Available from Ocado and Morrisons.
For latest information check the website at www.loseley.com or call 01539 722361