New DUNX cookies to launch in 600 Tesco stores nationwide from 18th Feb Supported by striking new look and brand positioning
Livia’s, formerly known as Livia’s Kitchen, is to launch a bold new look and brand positioning later this month along with a brand new product range of dipping cookies, DUNX. The latest addition to the brands free-from sweet treat range will be rolled out across 600 Tesco Express stores nationwide from 18th February, as Livia’s continues to breathe fresh excitement into the biscuit and confectionery category.
The newest launch comes following a period of rapid growth for the business with Livia’s seeing 153% growth YOY. Product distribution has increased by over 7000%, expanding availability from 30 stores to over 2,000 stores UK-wide in the last year.
DUNX contain three oat cookies accompanied by a pot of delicious dipping sauce and are available in three delicious flavours: Caramel Almond Swirl, Peanut Butter & Jelly and Choco Hazel Crunch (RRP: £1.79). True to the brands ethos they are vegan, free from gluten and dairy and made with the highest quality ingredients.
The new brand positioning, which has been created in partnership with leading agency Family (and friends), has been created in response to growing consumer demand for better-for-you indulgence. The fresh new look aims to bring to life the fun, feel-good personality of the brand and appeal to a more mainstream audience. Strong visuals and brighter, bolder graphics have been used to create greater stand out on shelf. DUNX is the first product to showcase the new look, with the products now front and centre on pack, alongside the brand’s signature apron design.
Award-winning Entrepreneur & Founder Olivia Wollenberg says: “DUNX is a really exciting launch for us as there really is nothing else like it on the market. Who doesn’t like to dunk their cookies into something delicious?! We know there is increasing demand for better for you indulgent treats that deliver on taste and that is what we always guarantee. We pride ourselves on bringing the most innovative products to market which surprise and delight, and ensure that only the most simple and natural ingredients are used. This product is truly one for everyone! Launching in queues at Tesco Express is a dream come true. Dunx deserve to be accessed by all, and now they will be!
The new look marks a step change in our journey as we look to take the business to the next stage and appeal to a broader consumer base. It’s not just the ‘free-fromers’ that enjoy better-for-you alternatives and we are confident our new branding will help put a spotlight on our products and better communicate our range to anyone looking for an indulgent sweet-treat”.
DUNX are available from 18th February in Tesco express stores nationwide followed by Boots from March, RPP from £1.79, 50g
Find out more at: liviaskitchen.co.uk