Little’s Coffee becomes first instant coffee brand in UK to be completely plastic free

Independent coffee brand, Little’s, is unveiling a bold new look along with fully recyclable, plastic free packaging across its 13-strong range of flavoured instant coffee.  The refreshed range will be rolled out nationwide from early January into retail partners including Sainsbury’s, Waitrose, Ocado and Holland & Barrett, along with Independents.

In a market first, the new packaging format will make Little’s Coffee the only instant coffee brand in the UK to be completely plastic free, thanks to its brand new aluminum lids and glass jars.  Developed in-house by Founders, Will and Caroline Little, the significantly revamped packaging is also a move to increase shelf presence and impact, effectively communicate the brand’s premium, quality credentials and appeal to a younger, more affluent demographic.

Will Little, Co-Founder, explains, “Our flavoured instant coffee is made using smooth, 100% Arabica beans, gently infused with high-quality flavours from ingredients we love. We’ve spent decades perfecting our flavoured coffee recipes to ensure they deliver on taste and so wanted our branding to more effectively communicate the premium and innovative nature of our products.

Creatively we wanted to own a unique and attention-grabbing visual within the coffee category and inject our personality into what’s predominately a very traditional space.  We’ve used strong, classic typography and assigned a pattern and a simple colour palette to each flavour to achieve this, and also bring stronger differentiation between our products.”

A second generation family run business, Little’s has been making flavoured coffee that’s designed to deliver a high-quality, good-value and super convenient alternative to high-street flavoured coffee for more than 30 years.  It offers innovative flavours, such as the newly launched Gingerbread Cookie and Chocolate Chai, is all-natural, has just 4 calories a cup, no added sugar and features 100% Arabica coffee beans.

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