Linda McCartney’s Vegetarian Tomato and Basil Meatballs, Vegetarian Southern-Style Chicken Fillet Burger, Vegetarian Pulled Pork Bao Bun Meal Kit, and Vegetarian Chicken Bucket join the brand’s permanent collection.
Linda McCartney’s, the well-loved vegetarian brand founded by meat-free pioneer Linda McCartney, has announced the launch of four new SKUs: Linda McCartney’s Vegetarian Tomato and Basil Meatballs, Linda McCartney’s Vegetarian Southern-Style Chicken Fillet Burger, Linda McCartney’s Vegetarian Pulled Pork Bao Bun Meal Kit, and Linda McCartney’s Vegetarian Chicken Bucket.
Capitalising on trends in meat-free, the products are launching in time for both winter comfort food and ‘Veganuary’, meeting rising demand for vegan and vegetarian foods. Created using different combinations of pea, soya and wheat protein, the new varieties have been developed to provide more meat-free options for at-home, casual eating occasions. Linda McCartney’s is well placed to offer greater choice and inspiring product development within the category.
Linda McCartney’s Vegetarian Southern-Style Chicken Fillet Burger. RRP: £2
Made from soya and wheat protein, the chicken-style pieces have a crisp, golden fried coating and Southern-style spice blend.
Linda McCartney’s Vegetarian Tomato and Basil Meatballs. RRP: £2
Made with pea protein, with tomato and basil for Italian-inspired meals.
Linda McCartney’s Vegetarian Pulled Pork Bao Bun Meal Kit. RRP: £5
Made from soya and wheat protein, the pulled pork pieces are served with bao buns and a vegan sriracha mayonnaise.
Linda McCartney’s Vegetarian Chicken Bucket. RRP: £5
Made from soya and wheat protein, the chicken-style pieces have a crisp, hot and spicy coating, designed to be served with chips and coleslaw as comfort-food option.
Crafted to meet the ever increasing demand for meat-free alternatives and further variety in the category, the new range is vegan friendly.
Nadine Maggi, Managing Director at Linda McCartney’s comments, “Demand for vegan and vegetarian food is steadily increasing, as the number of people reducing their meat consumption rises and consumers look for more options. We’re continuously focussed on innovation and meeting the demands of the meat-free consumer, and are proud to bring more choice with the launch of these four new products. We’re confident they’ll be popular throughout Veganuary and beyond.”
New Linda McCartney’s vegetarian range will be available from the freezer aisle:
Find Linda McCartney’s Vegetarian Tomato and Basil Meatballs and Linda McCartney’s Vegetarian Southern-Style Chicken Fillet Burger in Sainsbury’s and Ocado from 30th December 2019.
Find Linda McCartney’s Vegetarian Pulled Pork Bao Bun Meal Kit and Linda McCartney’s Vegetarian Chicken Bucket in the chilled section in Tesco and Ocado from the 20th January.
For further inspiration visit to @lindamccartneyfoods or visit lindamccartneyfoods.co.uk.
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