Linda McCartney’s, the well-loved vegetarian brand founded by meat-free pioneer Linda McCartney, has announced the launch of a new SKU, Linda McCartney’s Vegetarian Lincolnshire Sausages, (RRP £2.00).
Hitting shelves mid April, the NPD has been created using pea protein and it is the very first product of this kind in the Linda McCartney Foods range.Crafted to meet the ever increasing demand for meat-free alternatives and further variety in the category, Linda McCartney’s Vegetarian Lincolnshire Sausages are suitable for those following a vegan diet and have the distinctive sage and onion Lincolnshire flavour profile that consumers know and love. Synonymous with the vegetarian sausage, Linda McCartney Foods is well placed to capitalise on this opportunity for greater choice and inspiring product development within the category.
Mary McCartney, daughter of Linda McCartney Foods founder, Linda McCartney comments: “The success of the plant based protein food category is something that’s increasingly growing from strength to strength. I’m so proud to be involved with the brand my mother started, Linda McCartney Foods. Today it is still at the forefront by continuing to provide fresh inspiration and exciting NPD. When my mum first started talking publicly about vegetarianism, it wasn’t the mainstream movement that it is today; she was a passionate pioneer of changing the way we look at what goes onto our plates, inspiring delicious meal solutions to consumers wanting to reduce their meat-consumption for their health and the sustainability of our planet.
Nadine Maggi, Managing Director at Linda McCartney Foods comments: “Linda McCartney’s vegetarian sausages are currently the number one selling SKU in the marketplace. With this knowledge in mind, we’re thrilled to introduce this new and exciting product innovation with pea protein and are confident that our Linda McCartney’s Vegetarian Lincolnshire Sausages will soon become a staple favourite with shoppers”
Linda McCartney’s Vegetarian Lincolnshire Sausage will be available in packs of six in the frozen aisle at Tesco’s from the 16th April 2019, with an RRP of £2.00.
For more delicious inspiration head to @lindamccartneyfoods or visit lindamccartneyfoods.co.uk.