• Ferrero is helping retailers celebrate 50 years of Kinder with its first Masterbrand promotion
  • On-pack promotions will feature on Kinder Surprise, Kinder Chocolate, Kinder Choco-Bons, Kinder Happy Hippo and Kinder Bueno products
  • Promotional packs will be in store from August, offering families money-can’t-buy prizes including a “Night with the Dinosaurs” at the Natural History Museum

 To celebrate 50 years of Kinder, Ferrero is running a Masterbrand promotion that gives families the chance to win a host of amazing prizes. The first promotional campaign to feature all Kinder products will run from August through to November, with the on-pack promotion and dedicated website content helping shoppers to join in with the iconic brand’s birthday celebrations.

Levi Boorer, Customer Development Director, comments: “Kinder is all about providing unique products and experiences that enhance moments of joy. Our portfolio-wide promotion aims to bring this to life by offering families the chance to win a number of amazing prizes, including: ‘A Night with the Dinosaurs’ at the Natural History Museum and the chance to ‘Live Like Royalty’ for four nights at Hampton Court Palace.

“We are very proud to celebrate Kinder’s 50th birthday, demonstrating the longevity of the brand and underlining how consistent it has been at providing people with surprise and excitement through the years. It’s a key milestone for Kinder, and all our current products have played a part in the success of the brands.”

In the last five years, Kinder has risen to become the UK’s sixth most popular confectionery brand. Bueno in particular has been a strong contributor to that rise, due in part to the popular “Now That’s Adulting” campaign, which saw a +13% increase in RSV[1] and brand awareness reach 94% among consumers[2].

“By incorporating the full portfolio, this promotion seeks to get all our Kinder fans to join in with the celebrations. Retailers are invited to order their in-store display solutions from our dedicated trade website, www.yourperfectstore.co.uk,” concludes Boorer.

For further retailer information and advice please visit Ferrero’s trade website www.yourperfectstore.co.uk

or call Ferrero UK Limited on 0208 869 4000.


Present in the UK since 1966, Ferrero is a leading family-owned global company. Ferrero is the fourth-largest player in the global confectionery market (FT, 2015) and its unique and iconic brands are well-loved throughout the UK.  Ferrero’s brand portfolio includes: Nutella; 400g is the UK’s No.1 selling spread SKU[3]; Ferrero Rocher, the UK’s no.2 classic boxed chocolate brand[4]; tic tac, the no.5 pocket confectionery brand[5]; Kinder, the no.3 kids confectionery brand[6]; Kinder Bueno, a top 10 countline brand[7], and most recently Thorntons, Britain’s much-loved chocolate manufacturer and retailer.  The success of each brand is based on quality products which are carefully crafted and supported with significant investment, to deliver great tastes for customers and strong profits for retailers.

Ferrero’s multi-million pound acquisition of Thorntons in 2015 is part of its continued investment in the competitive UK market. The transaction brought together two highly complementary businesses that share the same passion for innovative brand growth, underpinned by a proud heritage with drive and culture built upon family foundations. Ferrero is committed to building a strong and sustainable company that will continue to surprise and delight consumers with high quality confectionery products and experiences.

[1] Nielsen Scantrack Total Countlines: RSV w.e. 02.09.2017-04.11.2017 vs 03.09.2016-05.11.2016

[2] IPSOS Dashboard Chocolate Bars R7 March 1718, Total Market (Kantar) 52 w.e 23.04.2018

[3] Nielsen Scantrack, Total Spreads, Total Coverage, MAT to 14.07.18 based on Value Sales

[4] Nielsen Scantrack, Classic Boxed Chocolate (Boxed excluding Twistwraps), Total Coverage, MAT to 14.07.18 based on Value Sales

[5] Nielsen, ScanTrack, Pocket Confectionery, Total Coverage, MAT to 14.07.18 based on Value Sales

[6] Nielsen Scantrack, Total Kids Confectionery, Total coverage, MAT to 14.07.18 based on Value Sales

[7] Nielsen, Chocolate  Countlines, Total Coverage, MAT to 14.07.18 based on Value Sales (ranked 8th)

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