Global market leader in soy sauce, Kikkoman is re-launching its main stir-fry sauce with a complete re-design and name change.
Kikkoman’s new premium Stir-fry Sauce replaces Sukiyaki Sauce and is positioned for everyday cooking. The new name change will bring more consumers to the brand as it clearly communicates the specific role of the product.
Stir-frying in the UK has grown in popularity in recent years not least because it’s quick and easy but also due to its association with healthy eating. Kikkoman new premium Stir-Fry Sauce balances the natural savoury flavour (Umami) with a hint of sweetness, resulting in a unique rich taste. Convenience is a major part of its selling point, as a delicious stir-fry can be made with just this sauce, no more seasoning or condiment is required, and the versatility is further extended as it works with any combination of meat, fish and vegetables.
Bing-yu Lee, manager of Kikkoman UK said: “In line with the UK’s love of Oriental cuisine we are confident that our newly re-launched Stir-fry Sauce will be a success. Consumers don’t have much time to read the labels so we’re making things easier by clearly communicating the specific role of the product and the colourful label gives good shelf standout.
“Stir-frying is a cooking method that most consumers are willing to attempt because it’s simple and versatile. We’re tapping into consumers’ desire for convenience and great tasting food.”
Kikkoman’s famed soy sauce has long been the seasoning of choice for both Oriental and Western cuisine. Kikkoman’s new Stir-fry Sauce strengthens its line-up of soy based sauces in addition to Teriyaki Marinade, while the rest of the range includes three soy sauces – Kikkoman Less Salt, Tamari Gluten-free Soy Sauce as well as Kikkoman’s best-selling naturally brewed soy sauce.
Kikkoman Stir-fry Sauce will be available in 250ml bottles at a MRRP of £2.79