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Kikkoman, world leading manufacturers of naturally brewed soy sauce is running another on-pack promotion in the UK following the success of the Win Holidays to Japan offer six months ago.

Kikkoman-bottle-with-Alessi-Promo-Neck-CollarThis time, consumers will have a chance to win one of 10,000 Alessi prizes in the promotion. 1,000 pots and pans sets designed by Jasper Morrison worth over £400 each, and 9,000 utensil sets can be won on promotional packs.

Unique codes have been printed on special neck collars across all the 150ml and 250ml Kikkoman SKUS distributed via the major multiples. Consumers are then invited to register and enter the code on a dedicated promotional website to see if they are a winner.

The promotion lasts for 10 weeks, starting on 22nd April until 30th June 2013, and will be supported in store through POS material in Asda, Morrisons, Sainsbury’s, and Tesco throughout May and early June. To coincide, there will be press advertising in retailer and foodie magazines, plus PR, online and social media campaigns to maximise publicity.

Bing-yu Lee, UK Manager of Kikkoman said: “We believe there is great synergy between the two brands. Kikkoman is famed for its premium quality and the link with Alessi reinforces our brand’s premium positioning. It also means that the lucky winners can enjoy creating great tasting food using high quality cooking utensils.”


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