Knights Vintage, the fastest growing brand in the Vintage Cider market[1], from Aston Manor Cider, is launching an exclusive 10 x 330ml fridge pack (RRP £9.50) and a new 500ml Pear variant (RRP £1.80).
Launching exclusively in Tesco this week, before rolling out further next year, the new fridge pack format is designed to unlock incremental social and sharing occasions as we head into the festive season.
The fridge packs launch as 70% of cider shoppers say they would like to purchase a 10 pack of Knight’s Vintage[2] and with 330ml the preferred format for social occasions. Packs contain Great Taste Award, 2026 World Cider Gold winning and PGI status, Knights Vintage Apple, which are 8.4% ABV and made from 100% Herefordshire Apples.
The brand is also launching a 500ml Knights Vintage Pear Cider alongside the existing Knights Vintage Apple. Knights Vintage Pear (RRP £1.80) will be available from the end of October, initially direct to consumer on the Knights Vintage Amazon store, sold in a case of 12.
At 8.4% ABV, Knights Vintage Pear is made from 100% pear, delivering a rounded and refreshing flavour for Pear cider drinkers. It is free from artificial colours, sweeteners and flavours, naturally gluten free and is suitable for vegetarians, vegans and coeliacs.
Sarah Williams, Brand Manager at Aston Manor Cider, said: “We’re really pleased to bring innovation and growth to the vintage cider sector with formats and flavours that appeal to a new modern cider drinker.
“Our new fridge pack, which we believe is the first of its kind in the vintage cider market, gives shoppers a convenient new format that is perfect for social and sharing occasions. Alongside this, our new Pear variant delivers a rounded, refreshing flavour and gives shoppers a more robust option for pear cider occasions.
“With the highest repeat rates and a track record of bringing incremental sales to the category[3], Knights Vintage has strong momentum. Now is the right time to extend the brand and give shoppers more options for different occasions.”
[1] Source: NielsenIQ, Total UK Cider Market, Value Sales, 52we 27/12/25
[2] Source: Vypr Consumer Panel, 17/06/26
[3] dh Shop Performance in detail report; 23/06/2025 to 21/06/2026 vs YA | Dunnhumby Shop Switching report; Latest 36wks 16/06/2025 to 14/06/2026
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