Quaker is expanding its oats range in line with changing consumer tastes with the introduction of two new tasty flavours; Vanilla Bean & Blueberry and Almond Butter & Pomegranate. The latest additions meet increasing shopper demand for new flavours at breakfast time and will help retailers drive sales.
Available from March, the on-trend flavours are being launched to make oats more exciting to consumers. The range will also support retailers in differentiating their breakfast offering by bringing new flavour combinations into the cereals category.
Stephanie Okell, Senior Marketing Manager at PepsiCo, comments: “Oats are a powerhouse of good nutrition and shoppers are always looking for new flavours to mix up their breakfast. Our trends research identified two flavours, Vanilla Bean & Blueberry and Almond Butter & Pomegranate, which haven’t been seen before within the cereal aisle. We know through research that shoppers felt excited by the flavours and indicated they would be likely to buy them – which is great news for retailers.”
The launch champions the goodness of oats and continues to support the ‘I Owe it to Oats’ campaign, focusing on three key health pillars: Digestive Health, Heart Health and Kickstart to the day.
Okell continues: “We know that a staggering one fifth of adults don’t have wholegrain within their diet, and so we hope this latest launch will help rectify this and bring new customers into the oats segment.”
Quaker Oats Vanilla Bean & Blueberry and Almond Butter & Pomegranate will be available in multi-packs containing 10 sachets (RRP: £2.45).