John West launches Cracker Toppers and extends Steam Pots range

John West, UK’s leading canned fish brand, is launching a product range of tuna toppings to meet the growing consumer demand for snacks that are naturally high in protein*.

Cracker Toppers, a reinvention of the current Spreadables range, are ideal for crackers and crispbreads.   Available in four different flavours – Mayo and Sweetcorn, Mexican Style, Mediterranean and Sweet Chilli – Cracker Toppers provide a great snacking alternative.

With no preparation needed and an easy-to-use ring pull lid, Cracker Toppers are a quick and convenient solution.  The individual portion size (80g) also reduces food wastage.

The product range aims to add further value to the ambient category by driving usage and addressing people’s desire to snack.

In addition, John West is extending its range of Steam Pots, combining the delicious flavours of its tuna Infusions range with seasoned rice, pasta, or noodles for a flavoursome, hearty lunch that’s naturally high in protein.

Recipes include sundried tomato infusion with rich tomato pasta, soy and ginger infusion with sweet and sour noodles, Indian spiced infusion with biryani rice, jalapeno infusion with Mexican salsa rice, chilli and garlic infusion with red pepper couscous and lastly, basil infusion with red pepper marinara pasta.

As with John West’s No Drain Fridge Pot, Steam Pots move fish from back of the cupboard to front-of-mind and drives everyday usage.   A quick, convenient lunchtime solution, you simply need to add boiling water, stir, leave for five minutes and then stir the fish through.

Research from Harris Interactive** shows 64% of consumers are willing to pay more for a premium instant noodles product and the brand believes that the extended Steam Pot range, which includes a can of Infusions Tuna will cater for this segment of the market and the exotic flavours from the Far East, Mexico and the Mediterranean will appeal to a younger demographic. 

Jon Burton, Marketing Director at John West said: “We’re committed to product innovation and driving growth by responding to consumer needs.  Our new Cracker Toppers and Steam Pot variants offers customers on-trend new flavours in exciting formats.

“These products make it even easier to eat fish – natural source of protein as well as convenient, they provide a great snack that you can feel good about.”

The RRP for John West Cracker Toppers is £1.10 and £2.49 for Steam Pot.

The new ranges will be supported by in-store promotions, a consumer PR campaign and social activity.  The products will be available in all leading supermarkets from June 2019.