Intersnack is delighted to announce the launch of new Pom-Bear Bakes – a fun teddy shaped biscuit snack. Made with real cheddar, children love its cheesy taste and as they are baked, not fried they’re a lighter treat so mums love them too.
Intersnack’s marketing manager, Steve Harger, explains: “Pom-Bear Bakes have been launched in response to a consumer need for a savoury biscuit snack that appeals to kids and which parents are happy for them to have, because they’re better for them than other kids’ snacks”
Pom-Bear has also achieved an impressive 17% year-on-year growth and outperformed the market for the past 5 years*.
* IRI data 52 wk ending: 13/06/09 – all outlets
Tel: 01207 291910