With continued consumer demand for disposable vapes, Imperial is taking its popular blu bar range to the next level with the launch of its new and improved blu bar 1000 device. Rolling out into the Grocery channel from February, blu bar 1000 benefits from an array of product upgrades and new features, providing the perfect solution to help retailers grow their vape sales even further in 2024 and beyond.
Available to buy at an RRP of £5.99*, the fully compliant blu bar 1000 range offers up to 1,000 puffs[i] per device and features blu Flavour Tech mesh heater technology to deliver strong bursts of flavour that really last. The redesigned casing on blu bar 1000 also means the liquid level is visible through the translucent mouthpiece, making it much easier to see when the liquid is running low.
With a new removable battery, users can now twist, pop, and release it, making it easy to dispose of the used battery safely at a local collection point. While a new security lock feature ensures the blu bar 1000 device is fully protected when not in use. blu bar 1000 will be available in ten flavours, including Blueberry Ice, Strawberry Ice, Watermelon Ice, Banana Ice, Mint, Grape, Kiwi Passionfruit, Berry Mix, Blueberry Sour Razz and Apple.
Yawer Rasool, Consumer Marketing Director at Imperial Tobacco UK & Ireland commented: “Demand for disposables has dominated the vape category in recent years, so much so that they’ve grown to account for an impressive 88% of vape sales[ii]. We expect this trend to continue shaping the category in 2024 and beyond. Our new blu bar 1000 is the perfect solution for retailers looking to capitalise on this growing sector.
“The new device offers an array of new features, including a higher puff count and unique flavour technology, providing an upgraded vaping experience with great tasting flavour that lasts longer – all from the well-known blu brand that consumers know and trust – making blu bar 1000 a must-stock product for any grocery retailers looking to grow their vape sales. To support the launch of blu bar 1000, we will be implementing a number of exciting multi-year partnerships with music venues and arenas to drive brand awareness.”
*Based on ITUK MRRP as of January 2024. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.
[i] Puff count is a maximum estimate based on typical user consumption. Actual number of puffs may vary depending on usage.
[ii] Source: ITUK estimates November 2023