Highgrove Food Distribution, the specialist dairy company and licensed distributor of Gold Top milk, is moving into the chilled ready meal category with the launch of a DIY pizza kit under the new brand name of Big Dom’s. Each Big Dom’s pizza kit comes with a chilled roll of dough for the base and tomato sauce and cheese. While it can be made up, cooked and eaten as purchased, consumers can also add more toppings so creating their own bespoke pizza.
Keith Collins, Managing Director of Highgrove says: “The Big Dom’s Pizza kit is a great concept. With consumers feeling the pinch, it will give them the option to make up their favourite pizzas at home rather than order expensive take-aways. Easy to construct and fun to make, we are sure the kit will be a great success, especially with children. Consumers can add whatever they have in the fridge or store cupboard.”
Each kit makes up a 690g pizza, large enough for 4 people, making it a convenient family meal. The Big Dom’s Pizza Kit has 7g fat and 0.5g salt per 100g, a shelf life of 20 days and retails at £2.99 per unit. The kit is about to go on shelf in Tesco.
Highgrove Food Distribution
Tel: 01793 852277
www.highgrovefoods.com
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