Maynards Bassetts, one of the nation’s favourite confectionery brands with a strong heritage dating back to 1842, is set for a summer of silly fun with a new on-pack promotion. The competition gives shoppers the chance to win one of 8001 wacky prizes, whilst helping to generate excitement across stores.
The enjoyment is kicking off in May and running all the way through until 31st August 2019. The promotion will be available on a number of the brand’s hero bags including Wine Gums, as well as new sub-brands Wine Gums Tangy, Soft Jellies Wild Safari and many more. Each of these fun-filled products will be labelled with a promotional flash, intriguing consumers.
Designer sunglasses are among the amazing items up for grabs, along with wireless speakers and pairs of eye-popping trainers. Shoppers also have the opportunity to win a day of seriously silly fun showing their adventurous side, with tickets to visit one of various attractions up for grabs.
Playing is easy peasy. To enter, shoppers must purchase any participating product and find the unique code inside the pack. This can then be enterered into www.summerofsillyfun.com to find out if they have won, instantly.
Anna Ulrich, Brand Manager for Joyful Candy at Mondel?z International said: “We’re really excited to launch this new promotion, focusing on a wide range of Maynards Bassetts products and offering consumers the chance to win a range of great prizes. We hope this will continue to drive the relevance of Maynards Bassetts with shoppers, especially among younger adults.”
“This campaign taps into the playful fun side of the brand. Summer is already a great time for candy sales, so this exciting promotion is sure to help drive retailers’ sales in this segment”, Ulrich concluded.
To make the most of this this promotion, retailers should look to position in secondary sites for those on-the-go purchases, or on cross-category displays for evening and impulse treat opportunities.
What does this mean to the independent retailer?
- Help drive sales with a much-loved heritage brand and creat excitement in store
- The promotional competition packs are also available on price marked packs* designed to grab shoppers’ attention
- Give your shoppers the chance to win one of 8001 wacky and wonderful prizes