McCoy’s celebrates third year of NFL partnership with launch of two new limited-edition flavours

Brand launches American-inspired flavours: Hot Kick Ketchup & Yellow Mustard

McCoy’s, the UK’s number one ridged crisp brand, is celebrating its third year as the Official Savoury Snacks Partner of the NFL in the UK and Ireland with the launch of two new limited-edition, NFL-inspired flavours.

Available from the beginning of June in 6-pack multipacks (6x25g), the two new flavours – Hot Kick Ketchup and Yellow Mustard – bring classic American game-day tastes to life in a crisp. Both are inspired by up-and-coming, trending flavour profiles^[1].

Featuring McCoy’s signature crunch, Hot Kick Ketchup delivers a rich, creamy tomato taste with a tangy kick, while Yellow Mustard offers a smooth, mellow heat with a distinctive mustard twist. Both flavours are non-HFSS and reflect the popularity of mustard and ketchup as kitchen staples^[2].

The limited editions feature a brand-new design inspired by NFL player cards, creating strong standout on shelf ahead of the 2026 NFL season kicking off in September.

Amy Heap, Marketing Manager at McCoy’s, says: “We are thrilled to be celebrating our partnership with the NFL by launching two bold new McCoy’s flavours. By bringing new news to the category, capitalising on McCoy’s reputation for exciting, limited edition flavour innovation, we’re driving excitement and attracting new customers to our brand.

“With these new launches, we’ve delivered a crisp with a modern, American twist on classic store cupboard favourites.  We can’t wait to see these new products hit shelves and engage fans.”

“We’re proud to be entering our third year alongside McCoy’s as our Official Savoury Snacks Partner in the UK and Ireland,” Henry Hodgson, General Manager, NFL UK & Ireland, said. “Food is at the heart of NFL game-day culture, and McCoy’s understands exactly how to bring that energy to fans here in the UK. We’re excited for everything this partnership has in store as we build towards the 2026 NFL London Games this autumn.”

McCoy’s is worth £204.8m and the UK’s no.3 multipack brand, growing at 5.6% YOY^[3]. To support the brand’s NFL partnership, McCoy’s will activate a social and digital media campaign, including bringing the partnership to life by activating at the 2026 NFL London Games alongside in-store activity to drive awareness of the new flavours and build excitement ahead of the upcoming season.

Both flavours will be available from the 1st of June 2026 in 6-pack multipacks with an RRP of £2.35.