HARIBO favourites, Spring Time Friends and Jelly Bunnies, are hopping back on to shelves this Easter.
Loved year on year, Spring Time Friends and Jelly Bunnies are perfect for those shoppers looking for a tasty, themed treat to share and enjoy among friends and family.
Within total confectionery, self and sharing treats are a popular purchase at Easter, so share size bags are the perfect choice to boost sales during the countdown to this popular seasonal occasion.
Experiencing strong growth for HARIBO during Easter 2019, the self/sharing category accounted for 53% of Easter sweets sales and grew at +37% in value terms vs. 20181.
Offering a delicious mix of farmyard shapes, including sheep, bunny and chick shaped jellies, Spring Time Friends are sure to raise a smile.
Meanwhile, featuring the same delicious texture that fans know and love, Jelly Bunnies are an adorable, themed addition to fun times this Easter.
Providing an extra reason to share this Spring, both Jelly Bunnies and Spring Time Friends are available in a variety of formats including £1 price marked packs.
Claire James, Trade Marketing Manager at HARIBO, comments:
“Easter is a time where families and friends come together which is why it’s important to cater for sharing occasions with bright, themed treats which offer an extra element of fun – just as people would expect from HARIBO at Easter!”