The California Prune Board has appointed Hala El-Shafie as its new Health Brand Ambassador.

Hala, a Consultant Nutritionist and Registered Dietitian and member of the British Dietetic Association, is well known for her expertise in nutrition on a number of high profile TV programmes, including ITV1’s Tonight, BBC1’s flagship show Eat Well for Less, Channel 4’s How to Lose Weight Well (which airs again in January 2018) and ITV1’s Sugar Free Farm. Hala started off her TV career as resident nutritionist on ITV’s popular daytime show, This Morning.

Hala’s unique understanding of the emotional and psychological issues often associated with food has led to her becoming one of the UK’s leading experts in her field. She founded lifestyle and wellbeing magazine Nutrition Rocks which aims to offer people easy and practical advice on living a healthier lifestyle, showcasing recipes and no nonsense information on nutrition. Hala is also health writer and a regular contributor to some of the UK’s leading lifestyle publications (including Grazia, Red Magazine and newspapers such as The Telegraph and The Times).

The appointment of a media facing Health Brand Ambassador marks California prunes’ continued commitment to extending awareness of the significant health and nutritional benefits associated with prunes.


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