Luxury ice cream brand Häagen-Dazs is teaming up with Co-op and charities Barnardo’s to launch its new limited-edition Mini Joys Collection. For each pack sold, Häagen-Dazs will donate 50p to Barnardo’s helping bring communities together to tackle the growing challenges that young people face in today’s society. The Mini Joys Collection by Häagen-Dazs will be available to purchase exclusively in Co-op stores nationwide, from 8th May 2023, with an RRP of £5.65.
Haagen-Dazs will be contributing a five-figure sum from their sales towards the partnership between Co-op and Barnardo’s, which will support over 750,000 young people from the ages of 10-25 with basic needs, including access to opportunities, food, and mental wellbeing. This comes at a time when many are facing challenges such as the long-lasting effects of the pandemic and the cost-of-living crisis.
The Mini Joys Collection features four popular Häagen-Dazs flavours; Salted Caramel, Belgian Chocolate, Strawberry Cheesecake and Macadamia Nut Brittle. Each mini cup aims to bring a moment of joy, one scoop at a time for those days when you need a break, or even a chat on the sofa with friends and family. The limited edition launch seeks to raise awareness and support Co-op’s goal of raising £5 million to help tackle the biggest challenges for young people.
To find out more, including how you or a young person you know can get help, visit coop.co.uk/SupportYoungPeople.
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