AUTHENTIC Asian plant-based meals challenger, SHICKEN is launching a CATEGORY-FIRST plant-based meat recipe – free from top 14 allergens, using British ingredients.
Made in the brand’s newly certified allergen-free site, in Kent, SHICKEN’s new next generation plant-based chicken has changed from a soy and wheat-based recipe to pea proteins, solely sourced from peas farmed in East Anglia – making it the FIRST meat alternative protein in the UK to be allergen free, using home-grown ingredients.
Shicken’s market-first recipe will launch nationally into Costco this week within its Great-Taste-Award-winning Tikka Kebab, and will be phased throughout its entire range of curry and kebab dishes across retail, D2C and Foodservice by the end of May.
The move to pea protein is set to improve product taste and texture, whilst becoming allergen-free is part of SHICKEN’s strategy to make plant-based food more inclusive, removing consumption barriers around dietary requirements. The brand’s commitment to sustainability has been a key driver behind the switch to home-grown ingredients to reduce carbon footprint, as well as 95% of all energy now used in manufacturing being powered by renewable sources.
SHICKEN Co-Founder, Parm Bains said: “As a business we are committed to making plant-based food delicious, inclusive, and ethical. Our next generation recipe has been developed to taste even better and opens the SHICKEN range up for everyone to enjoy – whatever their dietary requirements are.
“Sustainable sourcing is essential to the future of food and the planet and reducing the food miles of our ingredients it’s a key part of our mission and purpose.
“We exist to provide consumers with the options to make good food choices that are a win-win, by providing convenient, restaurant-quality authentic Asian plant-based meals, supporting animal welfare and minimising the impact on the environment through a more sustainable range, with full traceability from farm to fork.”
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