- The premium mallow brand introduces its new Mini Mallow range
- Research showed that 50% of the leading confectioner’s customers prefer smaller bite-sized treats to regular-sized bars, whilst 42% of customers said they’d purchase in addition to a bar.
Leading premium mallow confectioner, Mallow & Marsh, has announced the launch of its latest range, Mini Mallows.
Expanding its existing portfolio of indulgent mallow bars and sharing pouches, the brand-new format consists of small but mighty bite-sized mallow treats encased in a velvety smooth, Belgian Fairtrade chocolate, maintaining all the flavours of the full sized bars.
Crafted for those who appreciate smaller bites of decadence, the new launch follows consumer research conducted by Mallow & Marsh, which found that 50% of their customers prefer small bites over bars within the snacking category, along with 96% of respondents stating that they found the bite-sized treats both very appealing (59%) and appealing (37%).
The Mini Mallows are a perfect snack-size chocolatey treat, ideal for indulgent me-time, movie nights, or even on-the-go occasions.
Available in two flavours, the Mini Mallows are set to launch in the existing much-loved Milk Chocolate over Vanilla, as well as introducing a brand-new flavour, Milk Chocolate over Salted Caramel. The brand-new flavour is set to prove popular amongst consumers, taking caramel to the next level whilst fulfilling consumer desire for nostalgic flavours with a twist.
Jonathan Burr, Commercial and Marketing Lead at Mallow & Marsh commented: “Our consumer research highlighted the desire for smaller, bite-sized treats, so we’re thrilled to be launching our Mini Mallows range to embrace this trend.
“Nearly half (42%) of our respondents surveyed stated that they would purchase our Mini Mallow range in addition to a chocolate bar over the course of four weeks, which is set to drive incremental sales for our business and the wider category over the upcoming months. We hope that not only will it appeal to our loyal customer base, but it will also attract new customers to come and try our delicious range of premium mallow treats.”
Based in Harrogate, Mallow & Marsh are proud creators of uniquely indulgent treats. Whisked in Yorkshire, UK, their chocolatey mallows have the most delightfully surprising texture and classic, crafted flavours. Made using the finest, best quality ingredients, including Belgian Fairtrade chocolate, they contain no artificial colours or flavourings, whilst being 100% palm oil free.
The launch of the Mini Mallow’s range follows Mallow & Marsh’s recent brand refresh, which sees it move away from its permissible health perceptions and instead towards premium indulgence, aligning with its quality attributes.
Mallow & Marsh’s Mini Mallow range (RRP: £1.35/ 36g) is set to launch mid-June and will be available to purchase in Asda, Amazon and directly from their website. Mallow & Marsh’s Milk Chocolate over Salted Caramel Mini Mallows are also set to launch in select Asda stores nationwide in June.
For further information, please visit www.mallowandmarsh.com.
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