To celebrate brighter days, luxury ice cream brand Häagen-Dazs is launching a new limited-edition collection inspired by the afternoon tea occasion.
The brand is introducing two alluring and modern flavours – Orange and Pomegranate Tart and Blooming Blueberry Tart – to Ocado in May. The patisserie-inspired ice cream combines the vibrant colours of the season with a refreshingly fruity taste that will appeal to shoppers looking for exciting flavours and new food trends to explore.
New Orange and Pomegranate Tart pairs a unique blood orange ice cream with a pink pomegranate swirl creating a rich and citrusy flavour, while Blooming Blueberry Tart contains a creamy blueberry ice cream with subtle floral notes and thick blueberry swirls for an even more rich, intense fruity flavour. Added to each ice cream flavour are soft biscuit tart pieces that will transform the experience and create a world of afternoon tea joy.
The packaging boasts fun and eye-catching designs combined with bright seasonal colours that evoke happiness while driving maximum standout on shelf. To further animate the afternoon tea occasion, a QR code is available on each pack and will provide an entertaining AR experience with a game that requires timing and speed to beat the clock, along with skill to stack as many cakes as possible.
Jose Alves, Head of Häagen-Dazs UK, said: “Häagen-Dazs ice creams are created for special moments, whether that’s celebrating with friends or family, or just having a moment to yourself. Our new collection elevates the timeless and elegant tradition of afternoon tea by creating an iconic tea-time dessert that is both fitting for the season and introduces another special occasion for people to celebrate with ice cream.
“The two trend-setting flavours will spark moments of joy by combining patisserie with ice cream to offer consumers the ultimate indulgent treat, while our new AR experience will drive further relevancy to the Häagen-Dazs brand by bringing the afternoon tea occasion to life in a fun and interactive way.”
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