Leading toddler food brand Organix Goodies launches a customer loyalty programme across the multiples. It’s new on pack promotion is part of the wider explore with Goodies campaign running nationwide this summer, which includes the Goodies explore tour visiting selected Asda, Sainsbury’s and Tesco stores.

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Special Goodies promotional packs will feature on the Goodies top-selling soft oaty bar range, multipack corn snacks and mini cheese crackers, in all major multiples from June 2014.

The promotion enables consumers to collect three unique codes printed on the inside of pack, which they can redeem for a Goodies explorer pack, full of adventures to help little explorers learn about food and the world around them.

Each Goodies explorer pack contains an activity book, which includes partner discount coupons; a wall chart; stickers to record and reward adventures; a special explorer badge; seeds to grow your own and a sample of new Goodies Fruit Moo’s.

The Goodies Mum Panel Poll reveals that exploring outside beats modern technology for today’s toddlers. It shows mums know that helping their child explore the world around them is critical to their child’s development – nearly all (99%) said that exploring helped improve their child’s curiosity, independence, creativity and imagination as well as their problem solving ability (96%).

Recognising the pressures on Mums to find the time and space to encourage their children to explore, Organix Goodies has created the explore with Goodies campaign.

Aileen Nicol, Marketing Manager at Organix Goodies, says: “We know how important exploring is for a child’s development and how crucial it is in helping them gain awareness and understanding of themselves and their surroundings. Developing a sense of exploration is an important aspect of a toddler’s development and that impacts their inclination and desire to explore and try new foods.

“The on pack element of the explore with Goodies campaign is a retailer promotion designed to build consumer loyalty, drive purchase frequency and drive cross range penetration to increase sales of the Goodies range.”

The explore with Goodies campaign also includes an online hub at www.organix.com/explore packed with fun activities and ideas for parents to support their little ones’ development and help them learn about food and the world around them. Plus, between now and September the Goodies explore tour will be popping up at family festivals and local supermarkets across the UK.

www.organix.com

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