Thatchers Cider is to be the official cider of Glastonbury Festival.
The announcement was made today at a visit to Thatchers’ Myrtle Farm in Sandford, Somerset, by Michael Eavis, founder of the legendary Somerset festival.
The new partnership means that for the next three years Thatchers Gold will be available in all of the Festival’s bars. A specially created Craft Cider Bar will be installed in the Williams Green area of the Festival site, where Thatchers Traditional, Heritage and Cheddar Valley ciders will be available on draught.
Says Michael Eavis: “This is a particularly special thing, as not only does it mean that we’re able to bring a much loved local cider to Glastonbury but for me I see this as two long standing Somerset farming families coming together to offer something out of the ordinary.”
Martin Thatcher, Managing Director of Thatchers Cider says: “We’ve been asked on many an occasion when we’ll be at Glastonbury – I’m delighted to say that the time has now come. Glastonbury’s reputation is phenomenal, and our partnership gives us an outstanding opportunity to bring the very best authentic Somerset cider to Worthy Farm.
“The Craft Cider Bar is particularly exciting as we will have three of our traditional, oak aged ciders straight from the barrel, bringing a real taste of Somerset to festival goers.”
In line with Glastonbury Festival’s environmental ethos, Thatchers will be serving its cider in biodegradable Glastonbury Festival cups.
This year’s Glastonbury Festival takes place from 25 to 29 June, attracting 135,000 ticketholders, over 40,000 staff and performers and a worldwide BBC TV audience running into millions.