To celebrate its 50th anniversary, Ginsters – the UK’s number one savoury pastry brand – is launching its most premium pasties yet: the ‘Cornish Handcrafted’ range, available in Tesco stores nationwide from 3 June 2019.
Two SKUs have been developed which include a hand-crimped ‘Cornish Pasty’ and a hand-crimped ‘Chicken, Chorizo and Cornish Gouda Pasty’.Created in collaboration with Chris Eden, head chef of one of Cornwall’s most prestigious Michelin-starred restaurants, the range has already picked up two prestigious commendations at this year’s British Pie Awards and Taste of the West respectively.
Renowned for its food-to-go proposition, Ginsters is introducing the products for premium ‘on the go’ consumption or to enjoy in-home as part of a well-rounded meal. Through the launch, Ginsters will penetrate new audiences, further strengthen its dominant foothold in the ‘food to go’ market (worth £21.2bn in 20191) and drive growth within the Savoury Pastry category.
The Cornish Handcrafted range is made at Callington in east Cornwall from quality ingredients, including 100% British farmed meat, and wherever possible, vegetables grown at Hay Farm on the Rame Peninsular, just 15 miles from the bakery. Cornish Gouda and Cornish clotted cream have been chosen for a premium taste alongside the traditional hand crimping technique.
Mike Smith, Marketing Director at Ginsters, comments: ‘Shoppers have been rightfully questioning why there is no premium offering within the food-to-go environment; this is where they are willing to trade up. Our Cornish Handcrafted range meets consumer demand for wider variety combining both traditional methods and contemporary flavours – that’s why it works so well as an on-the-go solution but also in-home, relaxed dining. ‘Launching our Cornish Handcrafted range with multiple accolades already under our belt shows our commitment to quality, taste and provenance – key drivers for category growth’.
NEW Cornish Handcrafted Cornish Pasty
The Cornish Handcrafted Cornish Pasty is everything a pasty ought to be. The filling is a tasty mix of distinct Cornish ingredients: West Country beef with potato, onion and swede, finished with a dollop of Cornish clotted cream. It is encased in a culinary blend of light and flaky short crust and French puff pastry – the best of both worlds. Hand Crimping is the traditional finish for a pasty, an art passed down through the generations, and lovingly carried on by the Ginsters bakery team.
NEW Cornish Handcrafted Chicken, Chorizo and Cornish Gouda Pasty
The Cornish Handcrafted Chicken, Chorizo and Cornish Gouda Pasty is ideal for those who enjoy traditional with a twist. It is filled with 100% succulent British roast chicken mixed with authentic chorizo, potato, onion, swede and piquanté peppers, plus a Westcountry cheese hit thanks to Cornish Gouda and mature cheddar. For the finest quality, spring onion, garlic and parsley lends fragrance. This is wrapped in melt-in-the-mouth pastry, and hand crimped to finish.
The new Ginsters Handcrafted range will be available nationwide in Tesco from 3 June, RRP £2.25 each.