Kepak Convenience Foods is targeting the UK’s gaming community as part of a wide-ranging package of support for Rustlers, the number one brand in the UK’s £108 million hot snacking category*1.
Rustlers ‘GameSafe’ campaign is a humorous programme of activity aimed at encouraging UK gamers to take regular breaks during marathon gaming sessions.
“Whilst we are taking a light-hearted approach, there is a serious underlying message about the need for gamers to refuel and relax.
This follows international news stories reporting fatalities around the globe caused through excessive gaming, to the point of exhaustion,” says Kepak Convenience Foods’ Marketing Director John Armstrong.
Rustlers’ national campaign includes on pack promotions with Football Manager 2010, advertising in gaming publications, online promotions and blogging, national reader offers and exclusive editorial features looking into the lives of gamers.
Rustlers can be prepared in just a couple of minutes making it the perfect snack to give games fanatics much needed fuel, without them having to spend too much time away from their computers!
Kepak urge retailers to stock up on leading Rustlers lines to ensure your gamers aren’t left disappointed.
Source *1 Nielsen Scantrack 52 w/e 20.03.10
Kepak Convenience Foods
Contact: 01772 688 300.
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