Now easier for little hands and one less thing for parents to do, Yoplait has redesigned its Frubes packaging with a new Easy to Open format so that kids can enjoy the deliciously fruity, creamy yogurt with less mess.

The Easy to Open design is equipped with a pre-cut flap which requires less force to open, enabling children to eat their favourite flavours without help from mum or dad.

Frubes contain no artificial flavours or added colours and are a source of calcium and vitamin D.  It is available in 9-pack variety boxes in flavours:

  • Strawberry, Red Berries & Peach
  • Banana & Strawberry
  • Strawberry

Whether it’s for lunchboxes, on-the-go or a top up after school, Frubes are the perfect healthy snack. As a result, the brand is seeing strong value sales of £24million this year.

Rosanne McDonnell, brand manager for Yoplait Kids said: “At Yoplait, making our packaging easy to open is just as important as the taste of our yogurt, and we’re always looking for ways to make our product more convenient for children and parents.”

The launch has been supported by a £1m ATL and Shopper TV campaign and is available at all major retailers for £2 rsp.

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