Family favourite Freddo is hopping down the ice cream aisle as Froneri launches the new Cadbury Freddo Sandwich. Made from Cadbury chocolate ice cream sandwiched between two Freddo-faced cocoa biscuits, this lip-licking treat is perfect for those shared family moments and what’s more, each sandwich is under 100kcals.
With the Freddo brand now worth £32m and growing 22% YOY1, together with Cadbury having the second highest household penetration within ice cream2, the launch capitalises on a much-loved family favourite while marking the first sandwich in the Cadbury ice cream portfolio. Ideal for celebrating everyday moments as a family, the Freddo Sandwich provides a tasty treat that kids will love. And, with four different faces to find, they’re fun for everyone.
Brunhilde van Antwerp, UK Head of Marketing at Froneri comments, “The Freddo Sandwich is the perfect treat for little ones. We’re really seeing an increase in ice cream as an everyday treat being driven by simple formats, size and ease of consumption1 in addition to price which is why we’re excited to reveal this latest offering which appeals to our mum audience so effectively.”
The Freddo Sandwich is available in a multipack of six with an RRP of £2.50 in nationwide supermarkets.
For more information about Froneri please visit www.froneri.uk.com