Award winning vegan confectionery brand Freedom Mallows have gained new a new listing with Ocado for their new large size vegan mallows product “Vegantics” as vegan and plant-based confectionery continues to show no signs of slowing down. The 105g bag of gelatine free large mallows will be retailing for £2.00 on the online supermarket with a launch promotion running 18th Mar-14th April reducing the price to £1.50.

Lisa Gawthorne, Director at Bravura Foods (Distributors of Freedom Mallows) commented “It’s a fabulous new listing for the brand and is only what it deserves having spent a lot of time and effort on innovating within the vegan mallows market with originality and credibility on the allergen and free from fronts that nobody else can match. It’s just the beginning for Freedom as further value-added line extensions are following next including vegan chocolate covered mallows and bars but the “Vegantics” mallows in particular are proving very popular with consumers as being just the right size – perfect for toasting on campfires to snaking on the go.”

Karl Morris, Director at Bravura Foods adds “We are delighted with this new listing that will drive online interest and sales for Freedom Mallows and we are putting together supportive promotions and business plans to grow the brans as much as possible in this new sector and to align with the growth in the vegan marketplace.”

Freedom Mallows have been innovating heavily with various brand launches in the last twelve months and were awarded both silver and bronze status awards in the 2019 Free From Awards. Bravura Foods ran by Vegan Directors Gawthorne and Morris has for the past two years won Vegan distributor of the year in the UK Enterprise Awards organised by SME News.

For interested stockists of this brand, please call the office on 0203 086 8676 or visit www.bravurafoods.com for further information

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