Leading branded meal and snack manufacturer, Symington’s is set to re-energise the ambient category with the introduction of Twistd, a delicious range of flavoured cous cous, super grains, grains & pulses, flavoured risotto, wet cup soup sachets, snack pots and world flavoured rice, based on global food trends and authentic flavours.
Following extensive consumer insight and research, Twistd brings an injection of colour and flavour to mealtimes with bold, intense, flavour fusions to appeal directly to consumers looking to experiment with exciting new tastes.
The range taps in to ‘out of home’ global larder food trends and brings these exciting flavours directly to people’s plates with a contemporary and vibrant twist.
Matt Lee Chief Commercial Officer at Symington’s said: We know from our shopper insight and from talking to our Customers that both are craving more excitement and modernity from this category. Twistd provides exactly that.
Kevin Butterworth, Marketing Director at Symington’s said: “The new Twistd range will appeal to hectic young professionals, culinary explorers and health minded shoppers and will deliver a truly authentic taste sensation, transporting global flavours into your home.
“Twistd is based on in-depth consumer research and meets the demand for experimenting with different global flavours and the range provides a convenient and healthy way to add a dash of colour and culture to every eating occasion.”
Available nationwide in Tesco, Asda and Sainsbury’s from this month, in convenient sachets, pouches and snack pots with a vibrant, contemporary packaging design to create stand out on shelf, Twistd is perfect for shoppers looking to experiment with taste and flavour in their own home.