Dead Man’s Fingers has announced that it is further expanding into the Tequila category with the launch of a tasty new Coffee Tequila Liqueur and ready to drink ‘Margarita’ mix can.
The new liqueur blends quality Tequila with flavours of bittersweet coffee to create a deliciously decadent drink, perfect for enjoying over ice, as a shot or mixed up in an indulgent cocktail such as an Espresso Martini.
The new Margarita RTD is made using Dead Man’s Fingers quality Tequila Reposado liquid, providing shoppers with a perfect, ready to drink serve in a convenient on the go format.
Rachel Adams, marketing director, Dead Man’s Fingers, comments; “Originally the non-conformist rum of choice, Dead Man’s Fingers has recently leant its disruptive style to relevant new categories, injecting excitement and recruiting a new generation of consumers. The launch of our latest Tequila based products, the Coffee Tequila Liqueur and Margarita RTD are no exception.
“We know that the liqueur category continues to perform well[1], whilst Coffee flavours are also in high demand amongst consumers[2], so we’re confident that our Coffee Tequila Liqueur will prove popular with spirits drinkers. Likewise, RTDs continue to see good traction, and have continued to grow faster than any other drinks categories since 2018[3]. We’ve seen great success with the initial launch of our RTD trio – Spiced Rum & Cola, Spiced Rum & Ginger, Passion Fruit Rum & Lemonade, and are confident that our new Margarita can will also be a popular choice amongst shoppers looking for a great quality cocktail at very accessible price point”.
Dead Man’s Fingers has also launched its first large-scale brand campaign under its new ‘Give the Tradition the Finger’ positioning, which is now live above the line at sites across London, and will be running across social, digital and PR over the coming months. The new platform captures the brand’s unique and disruptive personality, whilst celebrating the fun and free-spirited attitude of its audience.
Both products are available for all channels to order now. Dead Man’s Fingers Coffee Tequila Liqueur RRP £18. ABV 28%. Dead Man’s Fingers Margarita Mix RRP £1.99. ABV 5%.
[1] NIELSEN GB total coverage – w/e 08.10.22, Liqueur value growth and Tequila volume growth
[2] CGA Mixed drinks report UK Top 10 cocktails 2021
[3] IWSR 2021
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