Dairy Crest will expand its Cathedral City portfolio this October with the launch of a range of lactose free Cheddar, in response to increasing demand from consumers for Free From alternatives, which has seen the market grow to over £800m1.
The range, consisting of 200g blocks will be available in Mature and Mild variants.
Senior Brand Manager, Jenny Blanco Barcia, explains the move: “Demand for Free From alternatives continues to grow, both amongst people who suffer from conditions or intolerances which lead them to avoid certain ingredients in their diet, as well as, increasingly, amongst people who believe Free From alternatives are key to their healthy lifestyle. According to figures from Mintel, around four in ten adults now regularly buy Free From food and drink, and within this 16% buy Lactose Free products4.
“Whilst all aged, hard cheeses are naturally low in lactose, we are going the extra mile and testing every batch of our Lactose Free Cheddar to guarantee there is no lactose left3, so whether consumers are lactose intolerant or it’s simply a lifestyle choice, they can still enjoy the great taste of Cathedral City.”
The new range will launch into Asda from 7th Oct, with Tesco following in early November. Both stores will list the new lines within their Chilled Free From fixtures.
Cathedral City Lactose Free 200g Blocks carry a MRSP of £2.25.
- Free From Market value £806.1m Kantar Worldpanel 52 w/e 16 July 2017
- IRI Total Grocers + Kantar Discounters & Bargain Stores, Volume Sales, 52we 11 Aug 2018.
- Cathedral City Lactose Free Blocks have a guaranteed lactose content of below 0.01%.
- Mintel Free From Foods report Dec 2017