HAND COOKED CRISPS MADE ‘WITH LOVE’ FROM TEN ACRE

A NEW range of premium, hand cooked crisps has just launched to not only put the fun back into snacking, but to allow consumers with certain dietary requirements to enjoy tasty crisps.

when bombay got spicy landscape

Produced by Yumsh Snacks Ltd in the UK, Ten Acre offer eight delicious flavours that are all gluten, dairy and MSG free, as well as being Kosher, Halal and Vegan.

Special care in the manufacturing process ensures that each crisp is packed with crunch – something the Yumsh team are personally very passionate about.

The Crisps, Nuts & Snacks (CSN) category is up 7.5% to £2.15bn in the UK with crisps worth £927m and 5.9% YOY (Kantor Worldpanel.) Ten Acre Crisps is launching into this profitable category offering something new, unique and different.

Ten Acre revel in eccentricity and hope to inspire wonder among customers via their very own fictional rural idyllic Ten Acre village, which is full of interesting characters with stories to tell. Consumers can sign up to become part of the community and even become digital residents.

When you pick up a packet, you’ll not only enjoy a tasty, crunchy crisp that’s hand-cooked with love, but a fun and whimsical story that consumers can follow online via the charming Ten Acre website.

The unique, tasty flavours include The Secret of Mr Salt, When Bombay Got Spicy, The Story of When Cheese Met the Onion, How Chicken Soup Saved the Day, When Hickory Got BBQ’d, The Amazing Adventures of Salt and Vinegar, When The Chilli Got Sweet and The Day Sweet and Sour Became Friends.

The premium packaging, distinctive colourways and fun flavour names have been designed to differentiate from the competition and look eye-catching on shelf.  There are 40g of crisps in every bag ensuring consumers have a top quality and fun experience at an affordable price.

Tony Goodman, CEO of Yumsh Snacks Ltd, said:

“We developed Ten Acre Crisps to ensure everybody could enjoy crisps regardless of dietary requirement. Despite our strict guidelines, we’ve not compromised on taste and have done our best to encourage consumers take a moment to themselves and savour every mouthful of Ten Acre Crisps. As well as producing a fantastic, superior quality product, we’ve developed a unique brand that oozes with eccentricity, friendly persona and talkability.

“Our Ten Acre residency lives on-pack, online and via social media and not only offers a key point of difference with competitors, but is a fun community people can engage with. We’ve got an exciting year ahead with some great consumer PR and social media campaigns in the pipeline, as well as exhibiting at over 15 global trade shows from the NEC, to New York to Paris.”

Ten Acre Crisps has just completed a hugely successful ‘soft launch’ to selected independent outlets across the country, and over delivered on its sales target by more than 500%. Goodman added “Customer feedback has been tremendous so far. Our different flavours such as Chicken Soup have created mass talkability from our customer base.”

To visit the unique and interactive town of Ten Acre go to www.tenacrecrisps.co.uk

Yumsh Snacks Ltd

0844 504 4048

facebook.com/10Acre

Twitter:  @10Acre

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