- Aldi also took home a total of 17 medals, including three golds in ‘Best Beef’, ‘Smoked Fish’, and ‘Ready Meals’ categories
- The discount retailer’s impressive medal haul beat pricier rivals including M&S, Waitrose, and Sainsbury’s
Supermarket Aldi has been awarded the coveted title of ‘Own Label Range of the Year’ at the Quality Food Awards (QFAs) for the second-year running. Taking the crown for its premium Specially Selected range, Aldi proved once again that shoppers don’t need to compromise on quality to get incredible value.
The discount retailer scooped a staggering 17 medals in total – three category-topping golds, eight silvers, and six bronzes[1]. The impressive medal haul saw Aldi beat major supermarket rivals including Asda, Co-op, M&S, Morrisons, Sainsbury’s, Tesco, and Waitrose.
The QFAs are judged by industry experts, including chefs, food scientists and food writers, who cast a spotlight on fine ingredients, great taste and aroma, beautiful packaging and amazing value for money. Aldi scooping the Own Label Range prize means top marks in these categories across its extensive Specially Selected range.
Amongst the gold rush of medals, Aldi took home ‘Best Ready Meals’ for its decadent Specially Selected Gastro Mac & Cheese (£3.69, 400g), as well as ‘Best Smoked Fish’ for its Specially Selected Scottish Salmon Fillets – Lightly Smoked (£4.29, 240g) and ‘Best Beef’ for its mouth-watering Specially Selected Premium Wagyu Steaks – Denver (£6.99, 227g). All available in stores now.
Silver medals were also awarded to shopper favourites including the Specially Selected Davidstow Vintage Cheddar (£2.29, 200g), Specially Selected 6 Golden Yolk Eggs (£1.99, 6 pack) and Specially Selected Beer Battered Cod (£4.49, 2 pack). All available in stores now.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Our team of buyers and suppliers work hard all year to ensure our Specially Selected range is the best for both quality and price – and being named Own Label Range of the Year by the prestigious QFAs is fantastic recognition of that, and proof that shoppers don’t have to pay more to eat well. We’re particularly delighted to retain the title for a second year running – it’s a wonderful way to round off a fantastic year.”
This impressive set of accolades comes after Aldi took home the coveted title of ‘QFA Christmas Retailer of the Year’ back in September, with its festive essential, Specially Selected East Anglian Fresh Whole Goose (£11.99 per kg), which was crowned the sought-after ‘Christmas Product of the Year’. The full list of award wins can be viewed here.
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