HARIBO, the UK’s leading sweet manufacturer, has unveiled its 2019 advent calendar, helping shoppers to countdown to Christmas with a new and merry mix of little treats.

Themed, fun and perfect for those looking for an alternative to the traditional chocolate calendar, HARIBO’s advent calendar brings together favourites from across the world with a selection that are seasonally themed.

Claire James, Trade Marketing Manager at HARIBO comments: “Our HARIBO advent calendar is a fantastic way for sweet lovers to start their Christmas countdown.

“It’s ideal for those that cannot eat or simply do not want chocolate and also for fans of the brand who would like to try our seasonal selections and popular international products.”

Kicking off the festive celebrations early, the HARIBO advent calendar can help retailers to make the most of the season.

“As number one in the market and a brand that is loved and trusted, we know that HARIBO is a popular choice. This was reinforced by our own seasonal research, which highlighted that HARIBO had a high level of appeal at Christmas*.”

The HARIBO advent calendar (300g) features MAOAM Bloxx and Pinballs alongside Tropifrutti and Goldbears. Themed gums and jellies include Winterland and Merry Christmas Mix.

For further details about HARIBO and its full seasonal round-up of products please call 01977 600266.

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