HARIBO will return to our TV screens next week, delivering the latest instalment of its award-winning campaign ‘Kids’ Voices’.

The new 20-second advert captures two police officers on a routine job monitoring the speed of motorists on a particularly quiet stretch of road. Their boredom soon turns to delight when one of the officers opens a bag of HARIBO Starmix, inspiring his colleague to release his inner child, making up a story about cops and robbers using the iconic sweets from Starmix.

As viewers have come to expect from this long-running campaign, each adult character is voiced by kids and is a real celebration of the playful imagination of child-like happiness.

Jon Hughes, Managing Director of HARIBO UK, comments: “There is a great deal of love for our TV adverts and this latest instalment captures child-like happiness perfectly. We’re certainly expecting lots of re-enactments of this latest scene, which features our nation’s heroes! The advert is light-hearted, fun and it raises a smile – just like our treats.”

On air from Monday 2nd March for 30 weeks, HARIBO Police will also appear on VOD.

Developed by creative agency and film production company Quiet Storm, HARIBO ‘Kids’ Voices’ is a theme designed to build on the emotional promise of the brand – to “Bring out the Child Inside”. It forms part of a multi-million-pound campaign that will also showcase HARIBO’s top-selling sweets Tangfastics and Supermix.

For further details about HARIBO please visit www.haribo.co.uk.

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