Wall’s Pastry launches new campaign to give back to local communities and help retailers boost sales

Wall’s, the UK’s No.1 pastry brand, is set to launch a nationwide campaign which will see it give away a share of £5,000[1] to help support local community clubs.

Launching on 14th January, community groups from across the UK can register via the brand’s dedicated Wall’s Collectors’ Club website: https://www.wallscollectorsclub.com.Wall’s customers, club members, as well as their friends and families, will then have the chance to collect points by purchasing Wall’s Pastry products and uploading a picture of their receipt or product barcode, which they can then donate to their favourite club. The top five clubs who receive the most points will win £1,000. With the top 20 clubs featuring on a live leaderboard, customers and clubs can track progress in real time.

The Wall’s Collectors’ Club initiative will be supported digitally across the brand’s website and through its social media channels. Retailers can capitalise on the campaign by displaying Wall’s products prominently instore and encouraging shoppers to get involved, thus driving repeat purchase.

As an added consumer incentive, Wall’s will enter everyone who has redeemed their Collectors’ Club points into a prize draw to win £500.

Kim Burgess, Head of Markets at Addo Food Group, says: “We are committed to supporting communities and community groups across the UK and following the huge success of our Helping Hands campaign in 2017, we are pleased to be introducing another initiative that benefits both consumers and retailers.”

The Collectors’ Club campaign will run from 14th January to 31st May 2019. All Wall’s Pastry products will be included in the campaign.

For more information on Wall’s visit: www.walls-pastry.co.uk

[1] The five clubs with the most points will each receive £1,000

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