Following the news of the beloved ‘totally tropical’ drink set to be scrapped from shelves, Cawston Press aims to raise a smile or two by teasing the launch of new Caribbean SKU, made with No Jiggery Pokery

After Coca-Cola announced the news that Lilt will be scrapped after nearly 50 years in production, the experts of pressed juice, Cawston Press has hinted at the launch of its very own version of the Caribbean classic  to add to its existing canned Sparkling Juice Drinks range. Cawston Press knows that many will be sad to see the popular tropical soft drink lost into the Fanta brand, so thought it was time to give the people something to smile about.

Across their social channels, the brand has revealed the news that its flavour experts have acted fast to work on the possibility of creating its own version of Lilt, a Sparkling Pineapple & Grapefruit Juice Drink, made the Cawston way. The power is now in the people’s hands, as the brand put out a voting poll on their Instagram to test the demand for their No Jiggery Pokery take on the discontinued soft drink.

Head of Taste, Micah Carr-Hill comments: “With a commitment to transparency and real ingredients, the Cawston Press Sparkling Pineapple Grapefruit Juice Drink would offer a fabulous blend of not from concentrate pineapple juice and grapefruit juice, using just apple juice to sweeten. More juice and nothing unnecessarily added – the naturally tropical taste. A new tilt on Lilt you could say…”

Cawston Press holds a passion for creating soft drinks the right way, with pressed fruit and no added sugar, no sweeteners, and not from concentrate, (being the number one ‘Not From Concentrate’ brand in the category), which Cawston Press calls No Jiggery Pokery. Its idea to create the Cawston Press Sparkling Pineapple & Grapefruit would be no different. As we only use natural ingredients, we feel it is a better made alternative to the well-loved tropical drink that brings all the memories of Lilt to life, just without all that jiggery pokery.

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