Leading foodservice buying group, Caterforce, has launched eight new cake products as part of its own-label Chefs’ Selections range and has promised a cost-effective range of celebratory cakes based on the latest trends.

The eight products are split into two categories, ‘Colour Pop’ and ‘Elegant and Fresh’.

The ‘Colour Pop’ range is made up of four brightly coloured celebration cakes: Pinata cake, Rainbow cake, Funfetti cake and Citrus Sunbeam cake, aimed at family focused establishments, they make the perfect showstoppers for any celebration.

The ‘Elegant and Fresh’ range also contains four products: Persian Style Lemon cake, Lemon & Elderflower cake, Victoria Sponge cake and Blueberry Muffin cake. With a more upmarket focus, the elegant cakes are perfect for afternoon tea and special occasions.

Nick Redford, Managing Director at Caterforce said: “Consumers love eye-catching and aspirational cakes that they can’t make at home or buy in supermarkets. They are ideal for coffee shops, pubs, restaurants and hotels.

“Cakes are a key category for the hospitality and catering sector and we’re confident that our Chefs’ Selections range is offering our customers a cost-effective product line that doesn’t compromise on quality or taste.

“Our award-winning Chefs’ Selections range has been a huge success since its launch in 2012 and we’ve taken our experience with existing products to ensure the new cake range is competitively priced whilst meeting the demands of consumers.”

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