Rubicon RAW to drive energy sales with first GB Snowsport on pack promotion Sep 21, 2023 Soft Drinks Rubicon RAW is launching the ultimate snowsports prize on pack offer, celebrating its continued partnership…
Britvic Tonic expands presence in retail with the launch of cans for the first time Sep 20, 2023 Soft Drinks Britvic Mixers is launching its Indian Tonic Water in a multipack can format for the…
Lucozade Energy makes a blast with campaign around new look and taste Sep 6, 2023 Soft Drinks Lucozade Energy is rolling out a £3.8M multi-touchpoint marketing campaign to encourage trial and awareness…
Pepsi MAX® adds refreshing mango flavour to its fruit flavoured lineup Aug 31, 2023 Soft Drinks Following the continued success of the brand’s range of flavours, Pepsi MAX® is expanding this…
Revamped Dr Pepper invites consumers to try more weird with first brand campaign in 10 years Aug 21, 2023 Soft Drinks Today, cult beverage Dr Pepper is re-launching its brand in Great Britain, with an all-new…
Nescafe collab with Aero to create ‘Aero Golden Honeycomb’ Coffee Aug 17, 2023 Soft Drinks Nescafe has partnered with Aero to create an incredible bubbly chocolate coffee drink – and…
Lipton ice tea expands range into multipack cans, setting its sights on growth in at home occasions Aug 16, 2023 Soft Drinks Lipton has launched 330ml cans of its classic lemon and peach flavour ice teas into…
New soda brand XOXO closes £1.5 million in funding and reports rapid growth in nine months Aug 10, 2023 Soft Drinks XOXO has secured £1.5M investment and is experiencing rapid sector growth New prebiotic soda XOXO…
Purity Soft Drinks grows booming Juice Burst brand with new ‘Peach Ice Tea’ variant Aug 8, 2023 Soft Drinks Purity Soft Drinks, makers of leading juice drink brands Juice Burst and firefly, is expanding…
Lucozade Energy launches bold new look and taste across core range Aug 1, 2023 Soft Drinks Sales-driving Suntory ‘CBI’ process rolled out across Lucozade Energy Following 18 months of extensive research…