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Following the continued success of the brand’s range of flavours, Pepsi MAX® is expanding this summer with the launch of Pepsi MAX® Mango. The new flavour innovation joins Cherry and Lime in the fruit-flavoured line-up and aims to help retailers continue to attract new consumers to the soft drinks category, in addition to keeping existing buyers engaged.

Maximum taste, no sugar cola Pepsi MAX® Mango will be available across grocery and convenience stores from September. To help retailers cater to various consumer needs, the new flavour will roll out in 500ml bottles, 1.25l, 1.5l, 2l and multipacks of eight and 24 cans.

Flavoured cola is growing three times faster than unflavoured cola and Pepsi MAX are leaders within this category in GB[1]. Since the launch of Pepsi MAX® Lime in June 2021, the brand’s flavoured colas grew by £6.3m (+16.9%) in 2022, delivering more growth for retailers than all other flavoured sugar-free colas combined[2].

Attracting and maintaining Generation Z’s loyalty is crucial for brands with Gen-Zers rating new flavours as the top influence on purchase decisions [3]. The launch of Pepsi MAX® Mango is expected to drive excitement and bring new shoppers to the category – with the new sugar free innovation continuing to promote healthier consumer choices as part of Britvic’s Healthier People sustainability strategy.

[1] NielsenIQ RMS, Total Coverage GB, Flavoured Cola, Brand Value & Volume Sales, MAT WE 15.07.23

[2] IRI, Convenience, Total Cola Britvic Defined, Value, MAT 01/01/2023 vs YA

[3] Shoppercentric Britvic Bespoke Immediate Consumption Research, December 2021

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