Pepsi MAX® adds refreshing mango flavour to its fruit flavoured lineup Aug 31, 2023 Soft Drinks Following the continued success of the brand’s range of flavours, Pepsi MAX® is expanding this…
Revamped Dr Pepper invites consumers to try more weird with first brand campaign in 10 years Aug 21, 2023 Soft Drinks Today, cult beverage Dr Pepper is re-launching its brand in Great Britain, with an all-new…
Nescafe collab with Aero to create ‘Aero Golden Honeycomb’ Coffee Aug 17, 2023 Soft Drinks Nescafe has partnered with Aero to create an incredible bubbly chocolate coffee drink – and…
Lipton ice tea expands range into multipack cans, setting its sights on growth in at home occasions Aug 16, 2023 Soft Drinks Lipton has launched 330ml cans of its classic lemon and peach flavour ice teas into…
New soda brand XOXO closes £1.5 million in funding and reports rapid growth in nine months Aug 10, 2023 Soft Drinks XOXO has secured £1.5M investment and is experiencing rapid sector growth New prebiotic soda XOXO…
Purity Soft Drinks grows booming Juice Burst brand with new ‘Peach Ice Tea’ variant Aug 8, 2023 Soft Drinks Purity Soft Drinks, makers of leading juice drink brands Juice Burst and firefly, is expanding…
Lucozade Energy launches bold new look and taste across core range Aug 1, 2023 Soft Drinks Sales-driving Suntory ‘CBI’ process rolled out across Lucozade Energy Following 18 months of extensive research…
Smart Food brand yfood secures two major listings as it grows its UK footprint Jul 20, 2023 Soft Drinks yfood has secured listings in WHSmith and Superdrug stores across the UK. A travel retail…
YAZOO ‘shakes up the mundane’ with new £3m ATL campaign Jul 3, 2023 Soft Drinks YAZOO, the UK’s number one traditional flavoured milk brand[1], is bringing a burst of freshness…
Coca-Cola joins with Merlin Entertainments to offer the chance to win VIP experiences at attractions in exchange for empty plastic bottles Jun 28, 2023 Soft Drinks For a second consecutive year Coca-Cola, in partnership with Coca-Cola Europacific Partners, and Merlin Entertainments…