Starbucks, the UK’s number one RTD chilled coffee brand, is extending its range of no added sugar chilled coffee drinks with the launch of NEW Starbucks® Frappuccino Caramel No Added Sugar (RRP £2.10).
Available in Asda from 25th March, the NPD offers a delicious blend of Starbucks signature espresso roast coffee, creamy milk and buttery caramel – providing the same great taste as Starbucks® Frappuccino Caramel, minus the sugar.
The line extension taps into consumer demand for greater choice to increase frequency, attract more consumers and enhance Starbucks’ point of difference.
Adam Hacking, Head of Beverages at Arla, comments: “We know our customers are looking for beverages that meet their evolving needs, so we’re constantly developing our product portfolio to offer more options that work for them.
“Reduced sugar innovations have driven 13% year-on-year growth in global food and drink NPDs[1]. The new Starbucks® Frappuccino Caramel No Added Sugar will build on this to quench the thirst for lighter enjoyment and fill the Frappuccino gap in the Starbucks range of skinny and no added sugar SKUs.”
Frappuccino saw 11% organic UK growth in 2023[2] making it the number one most important platform across in-store locations. Caramel meanwhile enjoys the highest rate of sale in multiple grocers, with the flavour variation taking 40% of Frappuccino sales.
Find the new Starbucks® Frappuccino Caramel No Added Sugar Chilled Coffee in Asda from 25th March. Recommended retail price of £2.10.
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