Kellogg’s launches Apricot, Blueberry and Plain flavours under its Wheats brand The three non-HFSS cereals…

This winter will see Quaker Oats launch an exciting new, purpose-led campaign. The Fire Inside…

Nestlé Cereals has announced the launch of CHEERIOS® Vanilla O’s, a delicious new breakfast cereal…

Kellogg UK is getting personal with an on-pack promotion, offering consumers the chance to create…

Weetabix On The Go, the UK’s No. 1 breakfast drink[[1] Nielsen, 2020 1], has announced…

Crunchy Nut Bites offer a new taste experience from Kellogg’s biggest brand Available in stores…

Flahavan’s, the leading Irish porridge oats brand, is expanding its convenience offering, introducing three new…

The back-to-school period is the second biggest sales period for cereals and Weetabix is continuing…

Pret A Manger (Pret) has partnered with JDE Peet’s [EURONEXT: JDEP], the world’s leading pure…

A key trend in the breakfast market is the growing consumer demand for healthier breakfast…