Drink me Chai’s Spiced Chai Latte has relaunched with a new barista improved recipe and fully recyclable metal tin. The recipe change makes for a thicker, more luxurious chai latte and the new metallic tin has been introduced in response to customer feedback on the importance of recyclable packaging.
Manufactured by Aimia Foods, Drink me Chai Spiced Chai Latte is expertly blended using natural and authentic spices, and is gluten-free and naturally lower in caffeine than traditional tea & coffee.
Michelle Younger, Head of Marketing at Aimia Foods comments: “We are constantly looking for new ways to develop and improve our recipes, and this latest change to the formula has resulted in a much thicker and creamier finish which enables consumers to enjoy a café-style experience from the comfort of their own home.
“Along with the new recipe, our switch to a fully recyclable tin demonstrates our commitment to meet a growing consumer demand to shop more sustainably. In fact, the data which informed our decision, taken from an independent customer survey, revealed that 95% of our consumers said they would prefer a recyclable metal tin to our current composite.
“Now, our customers can enjoy their favourite Spiced Chai Latte with the added benefit of reduced package waste.”
Drink me Chai Spiced Chai Latte can be enjoyed hot or cold with a variety of milks including dairy, soya, oat, almond and coconut; is the perfect alternative to tea and coffee and can be enjoyed any time of day.
RRP £2.80 for 250g (16 servings).
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